Understanding Co-Authorship among Consumer Behavior Scholars
نویسنده
چکیده
Method/Design and Sample: Our data covers all issues of the Journal of Consumer Psychology and the Journal of Consumer Research to December 2014, totaling 2,698 articles with 5,951 author credits. We describe the data and community characteristics. We advance the literature by using modern social network analysis techniques to map a social network and provide social network metrics across two journals using over 40 years of data.
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